Curriculum
In this thirty-six-credit program, students will focus on integrated marketing as a driver of an organization’s profit line.
They will learn the principles of effective communication in a global business setting and those issues involved in marketing, brand management and public relations. In addition, the program enables students to master the arts of critical thinking and effective oral and written communication. Manhattanville’s learning environment is highly interactive and experiential, and faculty members are current practitioners in their fields. Applications may be submitted throughout the year. New students generally enter the program in September or March. Students may take three or six credits per semester, and the program may be completed in less than two years.
The program consists of:
- An introductory course in Integrated Marketing Communications
- Seven other required courses and three electives
- Final integrative project
Potential students in the program are:
- Communications and marketing professionals who wish to improve their functional knowledge and business skills.
- Managers who wish to improve their understanding of the elements and importance of business communications in gaining competitive advantage.
Special features:
- Weekend scheduling (Saturday 9am–5pm and Sunday 9am–12 noon)
- Small class size • Focus on communications as applied to day-to-day decisions • Final integrative project focusing on workplace situations
- Transfer and challenge credits (up to 6 credits in each category)
- GMAT scores not required