This is not a program for "Sports Fans." At Manhattanville College we have a vested interest in the sports industry. Of course we have our favorite teams and sports, but that is a conversation for sports radio. This is about sports business and creating the next wave of leaders for the sports business industry.
Sports is a growing and thriving $600 billion annual business that touches everyone to some degree; it is also a highly competitive field—the Manhattanville Sport Business Management program tackles all of the pertinent areas of the sports business, and just as important, our professors and administrators have the network and contacts to make your sports business career happen or grow.
MS in Sport Business Management program in Westchester County, NY
The M.S. Sport Business Management program prepares students for an exciting career in the sports industry. Of course we have our favorite teams and sports, but that is a conversation for sports radio. This is about sports business and creating the next wave of leaders for the sports business industry.
Manhattanville is the only college in the Westchester/Fairfield County (CT) area to offer a fully accredited master’s degree in Sport Business Management. You will join a long list of former students who have gotten top internships, and full-time employment in the sport industry. Our program can also help you advance your current career in the sport business industry. In our sport business managemeant program you’ll be learning from leaders in the industry with guest speakers and our outstanding adjunct faculty roster, which includes veterans from all areas of the sports industry. This goes with our belief that education is important and making connections is paramount!
The mission of Manhattanville College‘s top Sport Business Management graduate program is to promote and develop the necessary knowledge and business skills to assume a leadership role in sport management by providing a thorough foundation in sport business while allowing flexibility for students to explore a wide variety of opportunities within the field.
This 36-credit MS in Sport Business Management degree program provides individuals with the necessary knowledge and business skills to assume a leadership role in sports management. The course work provides an interdisciplinary approach to the study of sport management intended to provide a thorough foundation in sport and business while allowing flexibility for students to explore a wide variety of opportunities within the field. The program includes an internship to assist students in preparing for middle and upper level positions within a variety of markets, including but not limited to: professional sport, intercollegiate athletics, and amateur and youth athletic organizations.
Students who currently work in the industry or have significant experience can use that as their internship requirement. For those who do the internship, a management team helps facilitate the process, so you are not on your own in finding the internship, the capstone experience for them in their master's program.
The student body currently consists of 30% individuals in the industry, 30% career changer types and 40% are students who have recently graduated from their undergraduate college or university. We have had students come from institutions such as Harvard, Boston College, North Carolina, Bates, Iona, Fairfield and naturally, Manhattanville as well as others. Our alumni have jobs with the USTA (several), Yankees, Mets, Rangers, Jets, Giants, Islanders, Olympics, venues and a myriad of associations and agencies.
Classes meet on traditional fall/spring semester schedule and in summer sessions on Monday, Tuesday, Wednesday and Thursday evenings from 4:20 PM to 6:50 PM and from 7PM to 9:30 PM.
Students in the program are:
*Sport management professionals who wish to improve their business management and leadership skills
*Graduating seniors and working professionals in other fields who wish to enter this emerging business area
*Those who wish to work in sport management
*Convenient weekday schedule
*Small class size
*Up to six challenge credits and six transfer credits
*Numerous sports internship opportunities available in the Westchester and Fairfield County area or a special waiver of field work for those with industry experience
As one of the top business schools in Westchester County, The Manhattanville School of Business is located in Purchase, NY. The School of Business serves not only locals, but also commuter students from Fairfield County, CT, and the NYC area who are ready to earn their master's degree in Sport Business Management.
Please click below to view our 2017 Schedule, Calendar and Graduate Registration Form:
Explores the modern sports era and establishes the foundation for the multi-billion dollar industry of today. Discusses some of the compelling socioeconomic, industrial, and technological movements that have contributed to the success of sports entertainment. Examines the factors that gave sport legitimacy and financial stability. Discusses the humble beginnings of professional, collegiate and Olympic sports cherished today. Examines the industry146s evolution through inventions and how these developments shaped the industry. Explores the mechanism of sponsorship and marketing through sport. Explores and analyzes the onset of free agency and the rise of the industry146s revenue generating sources. Discusses the management theories that apply to the industry and the current business and social issues it faces. Emphasizes the managerial and business skills required to operate successfully as a business leader in this.
Focuses on the strategic requirements for building and maintaining successful sport organizations, the analysis of strategic problems and decisions facing sport managers and leaders. Identifies the organizational structures, business models and organization theories operating in the industry, including beneficial strategic alliances. Explores the nature of competition in the industry, the driving forces for change and innovation inside and outside the industry, and the effect of government involvement. Explores approaches to strategic planning. Identifies typical policies governing sport organizations and discusses common measurements of business success.
MSBM5003 Economic & Financial Aspects Of Sport Management
Economic & Financial Aspects of Sport Management
Examines the economic and financial environment in which the sport industry operates, with emphasis on pricing, supply and demand factors, and taxes. Identifies key stakeholders and their various interests in the financial success of sport operations and organizations. Explores sources of funding and revenue production, including sponsorships, in the face of competition. Examines how to analyze, control and evaluate financial performance; apply sound financial management principles and practices; and prepare, analyze and use budgets and financial reports. Emphasizes the application of basic managerial decision-making to financial issues.
Provides the sport business manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for professional and collegiate settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs. The components of the course include developing products, utilizing sponsorships, special events, fund raising, public relations, promotions, and utilizing radio and television networking.
MSBM5005 Legal And Ethical Considerations In Sports
Legal and Ethical Considerations in Sports
Provides an understanding of the laws and legal concepts governing the sports industry, and how they apply to the sports managers role. Focuses on legal and ethical issues related to legislation, drug testing, employment law, negligence and liability, as well as intellectual and property rights. Addresses licenses and contracts related to players, teams, merchandising, services, sponsorships and facilities. Applies ethical theories to sports operations and decision-making, and uses case studies to reinforce the value of adhering to sound ethical principles in addressing business problems.
Examines leadership principles and techniques of efficient management within the culture of sports organizations. Distinguishes the leadership requirements in collegiate and professional sport organizations. Explores the psychology of sport and theories of organizational behavior and their implications for motivating, managing and evaluating the performance of employees, individually, and in teams. This course also identifies effective management styles and places emphasis on the importance of sound communication skills and goal setting.
Analyzes the management process involved in the designing and managing of a sport facility as well as the skills and processes associated with administering a sport event whether it be participant- centered (e.g., road race, youth tennis tournament) or spectator-centered (e.g., college football game, basketball game, professional golf tournament).
This foundation course will trace the development of Sports Psychology, from the days when utilizing a Psychologist was taboo in the macho world of sports, to today, when virtually every Major League sports franchise, every Division 1 university, and most "World Class" and Olympic-level amateur athletes utilize Sports Psychologists. It will examine the various functions that Sports Psychologists fulfill and will also explore the various settings/contexts in which Sports Psychologists work. Career opportunities available, as well as necessary training required for becoming a Sports Psychologist will also be discussed. Some of the functions performed by Sports Psychologists that will be examined are: Testing and Evaluation; Performance Enhancement; Counseling/Psychotherapy; and Research.
This course aides future sports business professionals to have a greater understanding of the business drivers and tools used in sports organizations (specifically within baseball) and the way in which decisions are made. Baseball analytics encompasses business analytics employed in sales and marketing, as well as baseball operations and on-field analytics, including new technologies used to solve real world problems. Explores all aspects of the $6.5 billion industry of Major League Baseball (MLB). Discusses MLB's business model and compares it to that of other professional sports. Examines the economic value associated with winning and losing teams and its implication on the dollar value of players. Discusses the implications of free agency, the amateur draft, sourcing of international players, and the player development system, on a team's business operations and finances. Examines the marketing of a baseball team, from promotional strategies to put fans in seats, to longer-term brand building initiatives. Explores contemporary issues such as, the internet resale of tickets and team-owned regional sports networks and their impact on the sport.
This course will feature a comprehensive look at sport communications from many perspectives in a fun and interactive environment. There will be lectures, group discussions, challenging exercises and insightful speakers who work at the top level of the sports world. Ultimately, this course will provide students with an awareness of the profession, its role in the industry and an examination of the skills it takes to succeed.
The object of this class is to teach the basics of sport journalism: writing, editing, broadcasting, photography, internet, books and digital. Each student will be given assignments in all facets of sports journalism. They will be asked to write game stories, features, columns, and magazine-style articles. They also will self-edit their stories and edit the work of others, both fellow students and professionals. They will be taught about the use of agate. There also will be broadcasting assignments, a class devoted to photojournalism, and a class dealing with the role of publicists. Guest speakers will be invited to discuss these various areas.
Examines the critical success factors for managing organizational change successfully, that is, to become more productive and competitive. Topics to be discussed include: driving forces for change; common approaches to change initiatives; the competencies required to be effective change leaders and managers; the effect of change on an organizations shareholders; and the measurement of results. Case studies will be used and there will be a heavy reliance on student experience with change initiatives in their own organizations.
This course will serve to deepen the student146s understanding of current issues facing leaders in sports organizations. The content of the course will build on many elements of the core curriculum and place them in the context of today146s challenges. The focus will be on where the sports business (and market) is today, and where it is headed. The course will include an individual project. The format of the class meetings will be a combination of lecture, discussion and include guest speakers or panels to enrich the discussion. Examples of the topics we will cover include: -The emerging role of analytics in sports management; -The impact of the economy on sports businesses; -The evolving demands of corporate sponsors; -The changing face of the sports fan and consumer; -Marketing the star athlete -- from the perspective of the athlete, team and league; -The role of new media in sports; -The total fan experience -- the role of in-game entertainment and presentation; -The search for entry level positions in sports management.
This course will introduce students to the role agents play in the life of professional athletes including contract negotiations, interaction with player unions, financial and tax professionals, media interaction, athlete marketing, business and post career planning and day to day operations. In addition, familiarize students with the collective bargaining agreements and relevant governing rules and organizations as well as the NCAA. Introduce students to the day to day responsibilities of the Sports Agent and discuss the barriers of entry into this industry and how students can get into the sports industry. This class will feature some exciting guess lecturers including major league baseball front office executives, marketing professionals, broadcast professionals, union officials and more, depending on availability.
Sports is a booming for profit business that crosses over to the non profit environment as well. This course will examine the non-profit side of the sports industry, from player foundations to fund raising events. Students will learn how to create a fund raiser event, manage the staff and hold the event. Students will ascertain the appropriate tools, learn about fundraising ethics, public relations, grants, taxes & accounting and measuring the results of the fundraiser.
This course is designed to provide the sports business manager with an overview of the importance of sports content in the sports industry. Course content focuses on developing basic knowledge and understanding of sports content, the distribution models from broadcast to mobile phones, and the different revenue business plans out there to support licensing the content. Attention is given to the history of sports content distribution. The components of the course include developing content, utilizing sponsorships, barter deal, and rights management.
MSBM5011 Sport Business & Technology In The Global Market
Sport Business & Technology in the Global Market
This course will focus on developing a working knowledge of the expanding role of technology in the increasingly global business of sport. Students will acquire understanding of ecommerce, networks, communications and new media technology products, services, and infrastructure, and their growing relevance in the development of the business of sport. Emphasis will be placed on the development of technology to enhance and support sport business strategy for local, national and international markets.
Examines some of the particular issues that surround sports leagues and events that are specific to the international sports industry. Identify prominent foreign sports leagues and the concepts applied in managing these leagues discuss some of the principles that are applicable to the United States professional leagues. Discuss major international sporting events, and discuss some of the particular issues that are faced and analyze the strategies employed previously. Differences in media, fan tastes and marketing initiatives will be a focus. Explore the impact of the international economy on sports throughout the world.
Internship ***industry work can substitute Challenge Credit
NOTE: THERE ARE NO CORE CLASSES OFFERED IN SUMMER
The Sport Business Management Program is supported by an advisory board comprised of prominent practitioners in the sport management field and some in academics. Their insights and advice help keep the program relevant in an ever-changing sport and business environment.
Art Berke, Sports Illustrated, MLB, ABC Sports
Kevin Hallinan, Senior Vice President, Major League Baseball (Retired)
Rich Ensor, Esq., Commissioner, Metro Atlantic Athletic Conference
Joe Favorito, Former VP NY Knicks
Jim Millman, Millsport Founder CEO USA Boxing
Rod Mergardt, MAXPREPS, Professor and former Athletics Director
Barry Hyde, Chief Marketing Officer United States Golf Association
Mitch Hoffman, President & CEO Bobby Valentine Sports Academy
Dr. Annie Clement, Professor, Author, Researcher, Attorney, and Academic Leader
Albie Collins, Retired Executive/Tennis Coach and Ivy League Tennis Legend
Dr. Bernie Kish, Director of Facilities/Lecturer, University of Kansas School of Education, Department of Health, Sport and Exercise Science
Mark Piazza, Senior Vice President, Sports Team Operations, Madison Square Garden
Rick Walls, Executive Director Cincinnati Reds Hall of Fame and Museum
Jerry Cifarelli, President ANC Sports
John Samerjan, Vice President of Public Affairs and Communications, New Jersey Sports and Exposition Authority
Robert A. Correa, Senior Vice President, Programming CBS Sports
Tom McGovern, U.S. Director of Sports Media OMD, OmnicomMedia Group
Mark Jeffers, President, MARSAR Consulting
Shaun May, Director of Public Relations, Brotman, Winter, Fried Communications
Jon Goldman, Managing Partner at Reaching Our Goal