Marketing Management
Marketing Management Program Overview
The Master of Science (MS) in Marketing Management degree program at Manhattanville University offers a robust framework in marketing and public relations principles and practices. Gain topical skills in market growth, innovation, social media, corporate communication, reputation management, and more.
Designed to enhance the capabilities of current marketing professionals, the marketing communication master’s degree program is 36 credits and available through evening and weekend classes, part-time.
Become a key driver of the growth of your business, whether it’s a large corporation, small business, nonprofit, or service organization. Our MS in Marketing Management leads to career advancement in the most dynamic and exciting business fields, from public relations and communications to marketing and business development.
Convenience and Flexibility
Located in Westchester County, near the heart of New York City's bustling advertising and marketing scene, our master's in marketing management program provides a unique opportunity to study alongside industry experts and network with potential professional connections. Marketing management graduate students at Manhattanville benefit from access to a diverse range of companies, major Fortune 100/500 companies among them, opening pathways to numerous job opportunities in various industries, including advertising, public relations, branding, and digital marketing.
We offer a flexible schedule with mostly weekend and some weekday evening classes, allowing students to balance their professional and personal commitments. This program can also be completed at your own pace. Additionally, the College provides a variety of resources for graduate students, including alumni events, panels, and workshops through the Center for Career Development.
The MS in Marketing Management program curriculum covers topics such as team leadership, project management, business strategy, and global marketing, ensuring students obtain a comprehensive understanding of foundational and advanced marketing principles, regardless of their specialization.
- Seven core courses and a final applied research project
- Five elective courses tailored to areas of interest
Delivered in an accelerated weekend and weeknight format, Manhattanville’s Master’s in Marketing Management consists of 36 credit hours and can be earned full-time or part-time. The majority of core requirements are met on weekends, and electives may have evening weeknight options.
Review complete MS in Marketing Management degree requirements.
Master’s in Marketing Management Courses
The master's in marketing management program boasts intimate and highly engaging classroom settings, with ample opportunities for students to network with their peers and esteemed faculty. Core courses ensure you learn the latest industry trends and best practices, while elective courses allow you to tailor your learning. A final project lets you tackle a real business and marketing issue in your organization and research solutions.
Courses you may take in the MS in Marketing Management include:
- Public Relations Theory & Practice
- Creating Customer Value Through Marketing
- Communications Ethics & Regulations
- Brand Management
- Consumer Behavior
- Social Media and the Business Imperative
- Corporate Communication
Courses may also be pursued alone prior to enrollment in the full program through Non-Matriculated Status.
Start to learn how to craft the customer experience, create value for your business, and discover new knowledge about your customers and your competitors in just four courses, or 12 credits, through the advanced certificate program in marketing management.
Designed for professionals at every level of their careers, this certificate credential is ideal for those looking for a first step toward further graduate education or an infusion of the latest industry knowledge.
Review complete requirements for the Graduate Advanced Certificate in Marketing Management.
Marketing platforms, methods, and best practices are constantly evolving. The Marketing Management degree program provides students with reality-tested skills to successfully grow a business and execute complex marketing strategies.
Learn from faculty who are leading practitioners, published authors, strategic consultants, and marketing and PR experts who hold senior management positions in various sectors and are titans in their niche. Become an expert in the latest digital marketing strategies, an increasingly essential skillset as digital advertising spend has increased 10.5% year over year in 2023, and growth in the digital marketing area is not going to halt any time soon.
MS in Marketing Management Pathways
Graduate students in Manhattanville’s flexible marketing management and communications degree program will be trained in areas that benefit many intermediate and advanced career paths in marketing, PR, communications, and related fields. Get prepared to lead a team, take on more business development responsibilities, and direct the marketing strategy of organizations of any size.
According to the Bureau of Labor Statistics, marketing, advertising, and promotions managers will see employment growth at a higher rate than the average across all occupations. These roles are typically attained with a mix of academic experience and work experience, so earning a graduate degree and demonstrating real-world proficiencies in the field can lead to higher starting salaries and opportunities for advancement to management positions.
Career paths that you could pursue with a master’s in marketing management include:
- Brand management
- Social media marketing
- Content marketing
- Media planning
- Market research
- Creative or marketing direction
Manhattanville's marketing management master's program is open to students with work experience and a passion for the field, including new and transfer students, military veterans, and international students. The program is test-optional, meaning that GRE, GMAT, SAT, or ACT scores are not required. Admission is rolling, so apply for the Fall, Spring, or Summer term that works best for you.
Components of the graduate marketing program application include:
- Online application
- Personal essay
- Résumé
- Transcripts
- Two letters of recommendation
- Application fee $75
- Health records
Find complete application requirements for the MS in Marketing Management.
How to Apply
Apply to a graduate business program through the School of Arts and Sciences at Manhattanville University. You’ll need to provide documents including those listed above. If you have any questions about the admission process, reach out to an admissions counselor.
Learn about graduate admissions at Manhattanville, and find your online application here.
How long will it take to complete the Marketing Management master’s degree program?
The master’s degree can be completed in as little as 24 months of part-time study, taking two classes per term, or less if students take an additional class per term.
What is the difference between an MS and an MBA for marketing professionals?
A Master of Science in marketing typically focuses on technical and analytical aspects of the field, such as market research, data analysis, and consumer behavior. A Master of Business Administration program, on the other hand, can be geared toward a marketing specialization but often more generally focuses on business and management skills. Graduates of either type of program are well-equipped for management and leadership roles, so the best fit depends on your career goals.
Can international students apply to the MS in Marketing Management?
Yes, this degree program allows international applicants. Across Manhattanville, you’ll find students representing more than thirty countries. Find information for international students here.
Is there financial support for students in the marketing management master’s degree program?
Eligible students have the opportunity to apply for financial aid to support their studies.
What is the typical workload for a semester?
The typical credit load ranges from 3-9 credits per term. This varies depending on the student’s employment status or term offerings. Flexible scheduling allows you to switch between part-time and full-time course loads.
Is a GRE or GMAT score required for admission?
Submitting GRE or GMAT scores is not mandatory for applicants, and the admission committee will consider them only if the applicant chooses to submit them.
Do MS in Marketing Management candidates receive any career or job placement services?
All students have access to the Center for Career Development for lifetime career assistance, including résumé and cover letter writing, interview preparation, internship and job search strategies, and other services.
Contact Us
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School of Arts and Sciences
Program Director
Graduate Business Programs
